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FW25 Content Shoot
Role: Creative Lead & Social Media Manager
Date: July, 2025
Led the creative direction and styling for the Fall/Winter content shoot, overseeing concept development, mood boards, and shot planning. Managed on-set coordination and ensured visuals aligned with brand identity for both social media and website use. Directed content strategy across platforms to highlight seasonal collections and strengthen brand presence.
Planning & Moodboards
Outfits & Styling
Backstage
Isa Morales Leon
is a Toronto-based creative working in graphic design, print, and art direction.
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