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GCM GRADBOOK 2025

Art Direction & Graphic Design -- 2025

Graphic Communications Management Program @TMU

ROLE

Art Director & Graphic Designer

PLANNING

October 2024 to April 2025

TOOLS

Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Acrobat,  In-house Digital Printer, Die Cutting Equipment & Finishing Equipment.

THEME

Decoding the Future of the Industry

As Art Director and Designer for the GCM Gradbook Class of 2025, I shaped the look and feel of our “Decoding” theme—showcasing an industry that’s always changing. This year’s grads are exploring what’s next for graphic communications, mixing digital, tech, and print in creative ways, and breaking new ground with fresh ideas.

Isa Morales Leon

Part graphic designer, part creative director, and part curious artist. I love trying new things and seeing my projects come to life.

Pink Poppy Flowers

Isa Morales Leon

graphic designer

creative director

Pink Poppy Flowers
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